Communicating. connecting. creating.
COMMUNICATING.
My path to strategy wasn’t traditional, my first roles were in consumer-facing positions, where I learned to see the world through customers’ eyes. These experiences shaped how I think about brands today: as people, with stories to tell, and relationships to build.
CONNECTING.
I’ve lived, studied and worked in cities like Fribourg, Lausanne, Bern, Münster, Berlin, Hamburg, and Stockholm, where I explored copywriting and strategy at Berghs. Fluent in French, German, Albanian, and English, I bring a global perspective to everything I do.
CREATING.
I love to play with ideas since my youngest age. I am currently working on two main projects that address two problems I personally experienced as a customer, the first one is to make language trips more affordable and easy to book; I am developing a language trip booking platform. And the second one is a sustainable watch brand.
How I work
The best strategies start with understanding the real problem.
As a Brand Strategist, I know that many clients aren't entirely sure what's holding their brand back.
That's where I come in.
I begin with thorough research to identify whether the challenge lies in your product, Brand, or communication.
Once we've uncovered the root cause, I develop a tailored, creative solution to address it effectively.
Based in Switzerland, I bring a global perspective and a meticulous standard of quality to every project I do.